Better World Books


Better World Books was founded in 2002 by three Notre Dame grads, Christopher “Kreece” Fuchs, Xavier Helgesen and Jeff Kurtzman. Seeing the potential for online textbook sales, an idea that was not yet main stream, Xavier collected unwanted books at ND in the following year. He then held a book selling drive that was a huge success and a revolutionary new business model was born.

The three founders submitted their idea to Notre Dame’s Business Plan Competition, and won “Best Social Venture.” With $7,000 in prize money and some guidance by a competition judge named David Murphy (who would later be CEO of the company from 2004-2011), the entrepreneurs then set off to run Better World Books. 
A triple bottom line company, they understand that profit is not the only way to measure a business’s success. Impact on people and the planet are embedded in the business model. 

Every year thousands of libraries had millions of excess books when they were replaced with new editions. Many of these were simply being thrown out, and Better World Books saw it as an opportunity to rescue the books from landfills and raise money for the libraries. Better World Books partners with over 80 literacy programs including Room to Read, Books for Africa, and National Center for Families Learning. As a B-Corporation, Better World Books is joining a growing international network of purpose-driven businesses dedicated to setting a new standard for social and environmental performance.

To find out more about Better World Books, please visit