Venture founded by Mendoza grad, Emerson Spartz, specializes in identifying, creating viral content

Author: Lukas I. Alpert, Wall Street Journal

Emerson Spartz began his media career with the Harry Potter blog he created at the age of 12. Fast forward 16 years and he is still channeling some of that same magic, and has now secured a $25 million strategic investment led by Tribune Media Co. for his viral content sites Dose and OMGFacts.

Mr. Spartz, who is renaming his Chicago-based company from Spartz Media to Dose Media, says the Series B funding will allow him to triple the size of his staff to around 100 people, and make significant investments in video and building a branded content team.

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